VOLVEREMOS A ABRAZARNOS. GRAN VÍA, MADRID

¿Volveremos a abrazarnos? By Zalando.

Yes, we will hug again.
Those who know me know that I'm not a fan of crowds. It has been a year since social distance gave us the opportunity to recover that space (physical and temporary) that day to day had taken from us, especially if we live in large cities where nothing waits, but it also took away many other things that later or sooner they will return.

Last November I hung myself from a building measuring more than 30 meters, on Madrid's Gran Vía, to do this intervention for Zalando's latest advertising campaign. It was an incredible opportunity in a shitty year and I am so grateful. The campaign consisted of two parts that I ran for two weeks. During the first days you could read the phrase: Will we hug again? Accompanied by an incomplete hug.

Picture by @jaerto81

Picture by @argz_streetart

Picture by @danihernandez.m

The work remained on display for a week, until I returned to answer the question. And this was the end result, after 4 days hanging.

Picture by @argz_streetart

I wanted to thank everyone who visited Gran Via during those weeks, for the encouragement, the photos and the messages. We will be hugging soon!

I have to thank Soportes y Medianeras for their trust, and Parapentos Verticales for making everything so easy.
It was an incredible experience!